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Basic Tenets of a Remarkable Retention Campaign |
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We’ve previously discussed (refer to edition 2, Invest Wisely for Successful Marketing) key strategies for driving incremental revenue. This month’s edition more closely examines specific tactical details that support your retention strategy.
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Execute Great Direct Mail Campaigns |
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Many good marketers experience frustration watching their sound strategic plans descend into the pitfalls of bad execution. Are you standing on the sidelines watching poor project management? Are you reluctant to step in because you want to avoid micromanaging the process yourself? As a leader, you are empowered to turn that frustration into positive, effective action. By instituting a tactical business development process that your team can apply to every direct mail campaign it executes, you can reduce department stress and support the entire team, improving both performance and campaign results.
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07/26/06: |
Multi-Dimensional Customer Data |
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Every property captures multi-dimensional customer data. The challenge is taking the various operational systems that capture this data and organizing their respective information within one warehouse where patterns can be identified and acted on appropriately. It’s not as costly as you might think, and you’ll be amazed at how effective organizing and evaluating customer data can be for your bottom line.
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07/26/06: |
TLG Customer Lifecycle Audit |
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Failing to look in your own files for hidden revenue is like leaving cash lying around on the casino floor; you simply wouldn’t do it. So don’t do it with your customer data either. Take advantage of the information you already have and turn it into money in the bank. The Lacek Group is here to help — all you need to do is call us. You’ll find we’re the best partner to help you identify the hidden incremental revenue opportunities within your own customer files.
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07/26/06: |
TLG Tactical Audit |
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Can you correctly identify how truly profitable your programs are? If not, you’re not alone; most casinos have so many programs in the marketplace that on any given day, a guest is able to take advantage of two or three simultaneously. A tactical audit is a reasonably priced tool that helps you understand the true customer investment you are making. Do you need a tactical audit?
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