Since 1993 The Lacek Group has designed and managed loyalty programs for Fortune 500 companies across six continents. Our company, a pioneer in recognition marketing, was founded when few loyalty programs existed. Airlines, hoteliers and rental car companies — businesses that could easily appreciate the strengths, benefits and rewards of loyalty marketing — were among the first names on The Lacek Group’s client roster.

Over the years, we have evolved, refining our strategies and staying ahead of the curve as technology, consumer behavior and the loyalty marketing environment continue to rapidly change. For more than six years we have been working with gaming clients, helping them develop new ways to review and analyze data, which enhances and strengthens their strategies, and results in annual revenue increases at rates of improvement previously unmatched.

To learn more about The Lacek Group, visit us at www.lacek.com, or call Sondra Paxton at (612) 596-3517.