Forward to a friend If you know of friends or co-workers who might be interested in receiving the Lacek Gaming e-Symposium, click the link below to forward this message.       Subscribe To take advantage of this complimentary e-Symposium, just click the link below and register. Opt in now — your subscription is free!	Even if you as a marketer are doing everything right, having a dedicated team analyze customer information can drive monumental revenue growth. Your customer file is rich with information that you often are too busy to evaluate. This leaves your file at risk. If you’re not going to take advantage of this valuable information and use it to capture a greater share of your own customer’s business, you know someone else will. Your loss is their gain. A customer lifecycle audit is an important step toward improved profitability! It shows you the strengths and weaknesses embedded within your business, preparing you to aggressively seize new opportunities to drive incremental revenue. Think of analysis as your database’s annual checkup. Understanding its vital statistics will help you assess the overall health of your business, allowing us to plot a map to best steer you through a new strategic course. The Lacek Group will complete a top-line analysis of your customer file, starting with a sound review of your database to identify the primary revenue growth opportunities. Included in your customer lifecycle audit are these important analyses: Customer lifecycle profile Customer risk - value assessment Value trend analysis Market penetration map and report Revenue opportunity evaluation After completing the customer lifecycle audit we’ll prepare high-level recommendations that help you focus your strategic attention and achieve new performance levels from your marketing efforts. We invite you to visit lacek.com to view our skill gallery, experience and portfolios across many business categories, most importantly gaming. Our award-winning team is available to support you with the planning and execution of all your marketing needs. Every member of The Lacek Group team understands the importance of maintaining confidentiality with regard to our clients’ customer data and marketing strategies. Such information is handled in the strictest confidence, shared only on a need-to-know basis and never discussed with persons outside of our organization. To schedule a customer lifecycle audit, or to contact us regarding other marketing needs, get in touch with: Sondra Paxton, Gaming Practice Director, (612) 596-3517 Sondra.Paxton@Lacek.com Roland Hill, Executive Director, Gaming Practice Development, (612) 596-3551 Roland.Hill@Lacek.com       The Lacek Group   © 2006 The Lacek Group. All rights reserved. Headlines | The Archive | About TLG | Privacy Policy | Site Map | lacekgaming@lacek.com