Forward to a friend If you know of friends or co-workers who might be interested in receiving the Lacek Gaming e-Symposium, click the link below to forward this message.       Subscribe To take advantage of this complimentary e-Symposium, just click the link below and register. Opt in now — your subscription is free!	As we begin an engagement with new properties, we often find that marketing programs have been put into place without any exit strategy. This means programs that were perhaps on-target and effective three or five years ago when first installed continue to run concurrent with new programs, resulting in unwise customer relationship investments. Such properties are overspending on every trip the guest makes, reducing or even completely eliminating profit on each trip. Completing a tactical audit will: Show you where your guests are “double dipping” and limiting overall program performance. Provide a visual representation of where your costs are being delivered. Identify missing strategies, showing where you can refocus your efforts to enhance revenue growth. A tactical audit is the first necessary piece to determine the total customer relationship investment you are making with your guests. To gauge what you can afford to spend on that next promotion, you need to know what you are already spending on your audience. The Lacek Group will work with you to develop an inventory of your current programs. We will then prepare high-level recommendations suggesting where to focus resources, reduce waste and improve the overall performance of your marketing efforts. We invite you to visit lacek.com to view our skill gallery, experience and portfolios across many business categories, most importantly gaming. Our award-winning team is here to support you in the planning and execution of all your marketing needs. Every member of The Lacek Group team understands the importance of maintaining confidentiality with regard to our clients’ customer data and marketing strategies. Such information is handled in the strictest confidence, shared only on a need-to-know basis and never discussed with persons outside of our organization. We are happy to review and sign confidentiality agreements prior to embarking on any new engagement. To schedule a tactical audit, or to contact us regarding other marketing needs, get in touch with: Sondra Paxton, Gaming Practice Director, (612) 596-3517 Sondra.Paxton@Lacek.com Roland Hill, Executive Director, Gaming Practice Development, (612) 596-3551 Roland.Hill@Lacek.com       The Lacek Group   © 2006 The Lacek Group. All rights reserved. Headlines | The Archive | About TLG | Privacy Policy | Site Map | lacekgaming@lacek.com